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ZARA is the most arguable fashion retailing brand, which has conducted its unique omnichannel business strategy already Once items have been added to basket and the customer checks out, payment information is displayed.
Zara's comprehensive approach to the customer journey—from building awareness to fostering advocacy—demonstrates its commitment to delivering exceptional customer experiences It details the different stages of the customer journey, including awareness, consideration, purchasing decision, purchase, retention, and advocacy, explaining how Zara interacts with customers at each stage. Website Interaction Initial Research Touchpoints Implementing
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